pop genre music video analysis 2

Pop genre music video anaylsis

Ed Sheeran Don’t

The artist in this music video is only seen once throughout the entire video. This is unusual for a pop music video as it is conventional for pop music to see the artist throughout the whole video. This makes this video different from its genre of music.

The Mise en scene in the music video was thought about and planned well. Firstly the setting is used well, this is because there are multiple locations used so that it keeps the audience interested and not get bored of the same setting. Also with the setting they have made it so that it changes in status, an example is when at the start when he is sleeping what looks like to be a junk yard, then to a motel, then a house and then to a mansion.

Costume was also planned well, this is because when the character changes what he wears when the setting changes. It changes to the same sort of status as the setting from lower class to higher class. This makes the audience interested as they wonder why he is changing what he is wearing and why he keeps changing where he is going.

The cinematography in the music video is used well. There are a lot of close ups and long to mid shots of the characters movement. From these shots the movement fully expresses to the audience his personality and the type of person that he is, it also makes the audience think why is he moving like that in that way.

Also the camera is filmed hand held which we normally tend to see in a pop music video. This is used well as it feels like the audience is getting involved with the video.

Finally editing is different in the pop music video. As we don’t see the main artist Ed Sheeran there is no lip syncing which is unusual for the music video not to have it as it is a convention or a traditional music video. Also there are fast paced cut which are on beat which links to Andrew Goodwin’s theory of being an illustration or amplification video as it cuts on beat and the images also have a literal meaning.

Andrew Goodwin

Andrew Goodwin
dancing in the distraction factory.

Illustration.
this is where the music video cuts to the beat, it also illustrates literal meaning where the lyrics match the video that is being played so it acts like a narrative or I telling a story. lastly the band and the artist would dress how the audience would expect them to dress.

examples for this can be from "call me maybe carly rae jepsen". this is a good example because the lyrics "call me maybe" are explaining a story or narrative from the film as its about a guy that she is starting to like.


amplification.
this is where the cuts are both off and on the beat, it also makes the images amplify the lyrics. this is also where fictional roles can be taken on by the band during the music video.

an example of this is Eminem stand alone as the song is about taking a stand and not being afraid to and we can tell this from the lyrics but not the video its self.


disjuncture
this is where throughout the film it cuts off the beat but not always, also images do not relate to the lyrics what so ever which can also lead on to the band taking on a random image of their choice.

an example of this can be Taio Cruz Dynamite. The song is about going to a club and basically enjoy yourself where Taio Cruz uses the word dynamite as a way to express the way to enjoy yourself.

Carol Vernallis

http://app.emaze.com/705249/carol-vernallis
here is a link as the embed code doesnt work

brief

low bidget ideas

The Fix - I Just Got Paid

camerawork is used well in the music video. an example of this is starting shot of the sequence where the group are being hidden by the lights with the use of a long shot this makes the audience want to figure out who they are because they are being secretive


here you can see the outline of the 5 artists.

.mise-en-scene is also used well in this when we see them having different costumes for the different settings, this can show that the they have put in the time to research what they were going to wear for the different locations and that they were resourceful when choosing the locations to fit the genre and performance of the video.

editing is used well in the music video as they have edited it in time with the music and the beat so that the audience are not looking at one scene for a long duration so it means that it keeps it interesting for the audience .also the cross cutting I used well wen it is swapping from one setting to the other.



A-Ha Imogen heap
the camera work in this video was done effectively as it fitted the genre and the style of music by the extreme close ups of the face this makes the audience intrigued and want to find out who this woman is and why most of her face is covered.

 

as you can see from both these pictures there is hardly anything being given away and is staying mysterious.

mise-en-scene in the clip is used well as it suits the genre and style of music we see low key lighting and many different settings which can make the audience have a shiver effect as its a spooky/scary genre.

editing is used well at some points of the video. an example is where the cutting gets a lot quicker than it originally was this makes it more interesting for the audience to watch.

What I can take away from this.

• from watching these two music videos I have learned that you can use things such as costume/make up from your own possession this then limits the factor of going out to by new costumes or certain make up for what you are doing.
• secondly an idea that I can take from this is that from the editing stage you need to make sure that the lip sinc matches the lyrics of the song that you have chosen this then makes it look a lot better than roughly matching the lip sinc with the lyrics.

conventions of a music video

anaylsis of rock video 2

https://docs.google.com/presentation/d/12666YgpAhj-bd_K8OPT2fA7j6tHNkhPfPpEA4_PT0n4/edit?usp=sharing

Here is a link to the power point on rock analysis as the embed code still does not work on google slides.

analysis of rock video 1

analysis of pop video 2

test website

http://editor.wix.com/html/editor/web/renderer/edit/50cf83bb-cf9c-41b0-95f5-4f67a05bba37?metaSiteId=affe58e5-7de2-4232-83a9-799b19ccac6a&editorSessionId=BC2DF050-C9D5-4C48-B51A-D3BBCF45FEC4

music video analysis

Labrinth - Earthquake ft. Tinie Tempah

by Tezel Hopper

 

Mise en scene

in this music video the Mise on scene can be seen. for example the costume of the main artist changes in every setting that is shown. this shows the audience that artists is keeping up with the current style ad type of fashion that the audience would wear.



also in these shots we can see that as the costume is changing we also see that the setting is changing along with it. the reason that they do this is so that it keep the audience entertained and not looking at the same setting for the duration of the whole song and that it shows variety in his piece.



camera work

for camera work this clip uses lots of close ups of the main artist looking straight into the camera when he is singing. the reason why that the artist is looking into the camera whilst he is singing it shows that he is trying to connect to his audience, which then makes the audience think that he is singing directly to them.

 

also for camera work is that the music video shows a variation of high and low angle shots of the artist. the reason for this is that they want to make the artist stand out to its audience and by doing so it is creating the effect if him having a higher status compared to others as if he is someone of high importance.

 

editing

from the editing side of this music video it is the most important. this is because editing is a major component to making the music video a final piece. in this music video the editing of the lip syncing in the different locations is used so that they wouldn't need to actually sing the song over and over but so that they can use certain parts from each location through out the music video. also the cuts between each part is important as it tends to cut during the beat and tempo of the music. this allows the music video to flow and go from start  to finish with ease.





passanger 'let her go'

music video analysis 2

music video analysis